The Knicks Are Trying Something New: a Rebrand
The Knicks have brought in Steve Stoute, a longtime music executive who heads an ad agency, to change how fans — and N.B.A. free agents — perceive the team.
Full story on NYT ( https://ift.tt/2UBdupZ )
The Knicks Are Trying Something New: a Rebrand
The Knicks have brought in Steve Stoute, a longtime music executive who heads an ad agency, to change how fans — and N.B.A. free agents — perceive the team.
Full story on NYT ( https://ift.tt/2UBdupZ )
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